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Illustrated Glossary


Essence of Color: EOC - 1

Gradient - An arrangement of tints to shades of the hue of a color.


Context of color - The circumstances or aspects that shape the perception of a color.




Color palette - A collection of colors used in a specific project or scene.


Swatch - A stroke of color, big enough to identify the right shade.



Primary colors - True colors that cannot be achieved by any mix of colors.




Mind Map - A systematic arrangement of information within categories, that is able to communicate the precise information.





Fundamentals of Visual Language: FVL - 1


Tonal variation - To have a variety of tones.





3D Representation - A 2D composition that conveys the 3 dimensionality of the object.





Organic shapes - Shapes that are not geometrical or regular and exist through an object.





Dots - The smallest unit of a line. It builds the potential of a line and contributes to it's appearance.




Line - A length formed by a series of dots.




Think Lab



Perception - The way one sees and interprets based on their observation and knowledge.




Altering - To change or create a new idea from an existing form.




Scale - The size of an object with a set proportion.




Context - The environment and function an object serves which adds to it's perception.




Assumption - An opinion or guess based on observation.




Stakeholder - Any person or organization that is affected by, or plays a role in an exchange.




Stakeholder Mapping - A tool to identify and categories all the reasonable stakeholders.




Visual expression - A representation of expressions and feelings through visual elements like lines and dots.




Unconventional - Ideas that are not bound by or adhere to the usual perception and social norms.




Lateral Thinking - An approach to come up with creative solutions for critically analyzed problems.



Mundane to Magnificent: M2M



Orthography - A 2D representation of an object, with a view of one face at a time.




Pulping - A paper technique to turn paper into a soft clay like substance which results in change of it's texture and properties.





Isometric - A 2D representation of an object, with a view of three of it's faces.




Edge-pasting - A technique of attaching by sticking edges of two pieces together.




Perforation - To make holes through a surface or material.




Form to Formation: F2F



Faces - The flat surfaces that make up the form or shape.




Corners - The point where the ends of 3 edges from different axis meet.




Edges - Two faces of a form attached together.




Pure forms - Also known as platonic forms, are forms that have the same view of each face.




Essence of Culture: EOC2



Material - A tangible object that serves a function or purpose.




Non-material - A belief or cause that adds meaning to a material. It affects the use and perception of the material form.



Semi-structured interview - An interview which is a balance of structured and open-ended questions to extract precise and subjective answers.



Culture - A phenomena involving a set of norms and beliefs followed by a community leading a similar lifestyle.


Confront - To initiate an inquiry or look for reasons to understand the subject better and form an opinion.


Belief system - A set of norms that impact the behavior and lifestyle of a community.


Community - A group of people with similar beliefs and thoughts.


Fundamentals of Visual Language: FVL 2


Tonal Variation - The variation of light reflected from an object.




Primary Colors - The colors that do not split into a new set of colors through prism.




Contour - The outline or shadow of an object.





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